QA Systems in Upscale Hotels

QA Systems in Upscale Hotels Quality assurance systems are an important element of any business strategy. As Porter (1985 and 2004) suggests, quality is now seen as a major force for gaining competitive advantage, particularly with the consumer. There is no commercial activity where this is more important than in the hotel sector. As Yavas et al (1995) state, the question is no longer whether to have quality assurance programmes, but rather how to make these programmes work,  within this sector of hospitality. It can be argued that in terms of quality assurance systems delivery the hotel sector is in a distinctive position, particularly when it is related to service satisfaction (Parasuraman 1997, Schiffman and Kanuk 2000). Unlike most other industries, where customer contact and engagement during a visit might be fleeting, as happens in retail shop environment, a hotels interaction with customers can last from a few hours to several days. Furthermore, as Kandampully et al (2001, p.28) the quality of the hotel product also has to take into account the customer-to-customer interactions. Following a brief literature review, the intention of this essay is to examine quality assurance systems and evaluate the effect that these systems have upon service quality and customer satisfaction within the upscale Hotel market. Quality assurance and management within the hotel environment is focused upon satisfying the customer. Therefore, this review concentrates on the existing literature relating to customer satisfaction and the various methods and frameworks of service quality related to this focus. Academic literature relating to customer satisfaction falls within two main categories, these being the psychological perceptions of the customer and the practical ways in which customer satisfaction can be implemented to help a business achieve its objectives. In the hotel sector, this objective is to try and engender a high level of customer satisfaction in order to positively influence our customers repurchasing and communicative behaviour   (Hennig-Thurau and Hassen (2000, p.62). However, to achieve this aim the business has to understand what drives customer satisfaction. Christopher (1984), Holbrook (1999), Schiffmand and Kanuk 2000 and Brennen (2003) all agree that satisfaction is related to the consumers perception or judgement of a product experience and value when set against their expectations and the payment made. Zeithamls (1998, p.14) describes it as follows, being that   Perceived value is the consumers overall assessment of the utility of a product based on perceptions of what is received and what is given †¦ value represents a trade-off of the salient give and get components  , in other words the cost paid is measured against the value expected . Therefore, it can be suggested that the greater the service quality the higher the satisfaction (Kandampully et al. 2001, p.8) and, conversely, the higher the price the greater the perception of value. Bostepe (2007) further identifies that, within a service environment such as a hotel, consumer satisfaction does not simply rely upon the quality of service satisfaction received from business employees, although this is an essential element. The physical environment, for example the dà ©cor, bedrooms and other facilities offered, are also elements of the consumers perceived value and service satisfaction. If any of these are deemed as sub-standard, particularly when related to the price paid, this will reduce the customers enjoyment and levels of satisfaction. It follows therefore that only by concentration upon providing quality within all of these areas of the product will the business be able to assure satisfaction and encourage customer loyalty (Holbrook 1999, p.121), which Porter (1998), Parasuraman (1997) Agrawal (2000) and Harrison (2003) all agree is essential to competitive advantage. There are numerous quality assurance measurement systems and standards available for use within the business environment. Customer feedback is one such measurement. Client feedback can be achieved by two methods. The first way is to provide questionnaires that hotel guests are asked to complete before the end of their stay. The second is to rely upon externally conducted questionnaires, interviews and polls, which can be conducted on a continuous basis. However, whilst comments and responses provided by customers may act as a good testimonial for the business (Porter 1998, p.1478), these systems have their drawbacks. In addition to the fact that not all customers might respond, the design of the process itself is often flawed (Kandampully et al 2001) and can therefore be misinterpreted. For example, a simple complaints procedure would not necessarily identify areas of quality success. Secondly, these feedback processes tend to lack definition. Their use may therefore be inhibited by the fact that they do not provide management with sufficient detail to be able to locate and resolve the specific areas of the business where deficiency of service quality is occurring. Furthermore, a system of continuous surveys adds to the business administration costs and, in addition, raises the inherent issue of sampling (Visit Britain 2008 b). Evidence of these limitations can be seen in a recent survey conducted by Visit Britain (2008 a) (see figu re 1). Figure 1 Customer hotel choice determinants   Source: Visit Britain (2008 a, p.11)  Whilst it is clearly apparent from these results that customer satisfaction in related to encouraging loyalty and retention, as well as being inherently useful in turning existing customers into promotional tools for the hotel, this does not provide management with a detailed analysis of the areas where satisfaction has been achieved or denote what areas were not satisfying.  To provide detailed quality service observations therefore, a more robust quality assurance system is required and most of these are based upon variations of the Total Quality Management (TQM) system (Dotchin and Oakland 1994 and Ziethaml et al 2000). These methods are designed to assess and monitor the level of quality being maintained throughout all areas of the business process and its supply chain, from an internal as well as external viewpoint. One such variation, particularly applicable to the hotel industry, is the SERVQUAL method, which originated from the works of Parasuraman et al (1991). Kandampully et al (2001, p.68) observe that many academics and practical studies have used SERVQUAL as a true measure of customer service and that it has been extensively applied (Shahin 2005, p.4) in service based organisations. Amongst these service industries will be included the hospitality and hotel sector of the tourism industry. Despite the fact that recent researches have sought to extend the elements of quality measurement with the SERVQUAL model, fundamentally it is still based upon the level of quality assurance to be measured and gained within five key sectors of the business processes, which are: Tangibles Physical facilities, equipment and appearance of personnel. Reliability Ability to perform the promised service dependably and accurately. Responsiveness Willingness to help customers and provide prompt service. Assurance (including competence, courtesy, credibility and security). Knowledge and courtesy of employees and their ability to inspire trust and confidence. Empathy (including access, communication, understanding the customer). Caring and individualized attention that the firm provides to its customers. Source: Sahney et al 2004 The SERVQUAL measurement can be used internally, through measurement against preset quality assurance standards such as the ISO 9001 Quality certification process (BSI 2008) and the Star Rating system operated by Visit Britain (2008) in conjunction with the Automobile Association. In this case the hotel services and processes are measured against pre-determined sets of quality criterion and monitored at least annually by those who regulate these standards. The internal quality assurance programme is also complemented by external consumer questionnaires and interview surveys. The SERVQUAL quality assurance method has been in existence for some years and is tried and tested  (Shahin 2005, p.5), making it a firm favourite within the hotel service industry, where managers are comfortable and confident with the outcomes of these measurements. An element of SERVQUAL that is considered particularly important in this respect is the fact that the system and its measurements are monitored and updated on a regular basis (Holbrook (1999), Sahney et al (2004) and Boztepe (2007)), for example annually (Shahin 2005, p.6). Both ISO 9001 and the Star Rating systems conform to these determinants. As will be seen from the following analysis, the quality assurance systems applied to the hotel in terms of both the internal industry Star Rating and external SERVQUAL systems are virtually synonymous in terms of the standards and factors they rely upon for measurement. To maintain their perception as upscale or 5 star hotels, in each of these cases the hotel will have to achieve much higher levels of standards. 4.1 Star Rating system  Although the Star Rating system is formatted in a slightly different way to SERVQUAL, the quality elements of this process are still graded in a similar manner. The main difference is the fact that there are minimum quality requirements before the hotel will even be considered for a rating. However, even these equate to the tangible element of the SERVQUAL system (figure 2).  Figure 2 Minimum entry requirements   Source (Visit Britain 2005, p.8)  Once the minimum entry requirements have been met, to assess which star level is applicable to the establishment independent inspectors will monitor five quality bands and award a quality percentage to each. These percentages determine what rating the establishment has achieved (figure 3). Figure 3 Quality bands for star rating Star rating Bands One star 30-46% Two stars 47-54% Three stars 55-69% Four Stars 70-84% Five Stars 85-100% Source: Visit Britain (2005, p.6) Furthermore, this standard of quality has to be achieved across a range of five product elements, which include cleanliness, service, food quality, bedrooms and bathrooms. Simply complying in one of the areas is not sufficient to earn the highest star. Therefore, if the hotel fails to achieve the required 85-100% standards during an annual monitoring it risks its rating being downgraded to four stars or a lower standard. For instance, in the example shown below (figure 4), despite the fact that the hotel being monitored has achieved the five star requirements in three of the five bands, its failures in the other two would demote it to a four star hotel. Figure 4 Quality bank achievement Level Standard 1 2 3 4 5 Cleanliness X Service X Food quality X Bedrooms X Bathrooms X Source: adapted from Visit Britain (2005, p.7) 4.2 SERVQUAL system  When using the SERVQUAL system, which is largely based largely upon the results of customer satisfaction surveys, although all hotels would be looking to achieve the maximum service quality satisfaction level of 100% in terms of the overall scoring, there is a significant difference in the way this would be achieved when related to the different standard of establishments. To provide an example of how this equates in practice, the following is a comparison between the SERVQUAL requirements of a 5 star hotel against lower rated hotel, such as the budget Travelodge hotel chain (figure 5). Figure 5 SERVQUAL comparisons SERVQUAL criterion 5-star hotel Travelodge Tangibility 20% 20% Reliability 20% 30% Responsiveness 20% 15% Assurance 20% 25% Empathy 20% 10% Total 100% 100% It is apparent from the above comparison that the 5-star establishment requires their quality of service to be more balanced, in other words no one area of their product should be delivering a lower quality of service than any other. However, with the budget chain, which operates on a low cost strategy that eliminates much of the human resources and food elements, these specific areas are shown to have less importance to the business, but need to be compensated by increased levels of satisfaction in other areas of quality if the business is to remain successful. What is immediately apparent from the analysis of the two quality assurance systems identified above as being used within the hotel sector is their compatibility. This not only applies to the systems per se, but also to the measurement of the results. In both cases an upscale hotel would need to achieve a balanced score with high ratings in all of the quality determinants if it is to maintain its market position and be perceived by the potential customer as a quality (5 star) hotel. Conversely, the lower quality hotels pay less attention to those areas of the standards that are more directly related to the quality of service provided by their human resources, relying instead upon other elements to satisfy customer quality perception, such as low cost (Porter 2004). Whilst it could therefore be stated in simple terms that quality assurance is related to the price being paid for the product, what research such as that conducted by Shahin (2006), Ziethaml et al (1990) and Holbrook (1999), and the fact that all hotels, irrespective of their standards, operate quality assurance systems, shows is that price is simply one element required to fulfil customer satisfaction needs. Whatever price is being charged for the hotel product the customer will still weigh the experience received against the value they expect from the product enjoyed at that price (Zeithaml 1988 and Parasuraman et at 1994). A customer who decides to spend a greater amount of his or her disposable income on arranging to stay in a 5-star hotel will have a much greater value expectation than one who chooses a budget hotel stay. The former will expect the service quality to exist in all aspects of the hotel product. This includes the dà ©cor and the ambiance of the environment, the facilities that are being offered, including meals and room service, and the performance of the hotels human resources. If these quality expectations are not met that customer will perceive that they have not received value for money and therefore will view the experience as less than satisfactory. Therefore, they will be unlikely to promote the hotel in a positive manner to others or re-use it. It is apparent that in the case of an upscale or5-star hotel the combination of the industry Star Rating and SERVQUAL quality assurance systems will have a significant impact upon their service quality and the level of customer satisfaction achieved from using the product. In terms of the Star Rating system, the higher the star rating the greater the expectation of the customer in terms of their perception of the quality that will be found in this establishment. Therefore, the five star establishments are likely to attract customers who wish to avail themselves of the higher quality experience.   With regard to the external SERVQUAL system of measurement, because these are results from customer experiences, the greater the levels of quality achieved in the areas measured, the more likely it is that customers will be retained and act as recommenders to other potential customers. In both cases therefore, it can be concluded that the quality assurance system is designed to achieve competitive advantage by attracting additional market share, thus improving the hotels revenue and profitability levels. Agrawal (2000). Managing service industries in the new millennium: Evidence is everything. Paper presented at the AIMS Convention on Service Management  Berry L L and Parasuraman, A (1991). Marketing Services: Competing Through Quality,  Free Press. New York, US  Boztepe, Suzan (2007). User Value: Competing theories and models.  International Journal of Design,  Vol. 1, Issue. 2, pp.55-63.  Brennan, Ross (2003). Value in Marketing: Confusion or Illumination? Available from: http://mubs.mdx.ac.uk/Research/Discussion_Papers/  Marketing/dpap%20marketing%20no25.pdf (Accessed 22 December 2008)  BSI (2008). ISO 9001Quality. Available from: http://www.bsi-global.com/en/Assessment-and-certification-services  /management-systems/Standards-and-Schemes/ISO-9001/ (Accessed 22 December 2008)  Chetwynd, Catherine and Knight, Jenny (2007). Time to capitalise on falling hotel occupancy.  The Times. London, UK.  Christopher, M. (1996). From brand values to customer value.  J ournal of Marketing Practice: Applied Marketing Science,  Vol. 2, Issue.2, pp.55-66.  Dotchin, J.A and Oakland, J.S (1994). Total Quality Management in Services: Part 3: Distinguishing perceptions of Service Quality.  International Journal of Quality reliability Management, Vol. 11, Issue. 4, pp.6-28  Gale, B. T. (1994). Managing customer value. Free Press. New York, US.  Harrison, Jeffrey S (2003). Strategic Management: Of Resources and Relationship.  John Wiley Sons Inc.  New York, US.  Hennig-Thurau, Thorsten and Hansen, Ursula (eds) (2000). Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention.  Springer-Verlag Berlin Heidleberg. New York, US.  Holbrook, M. B. (Ed.). (1999). Consumer value: A framework for analysis and research.  Routledge. New York, US.  Kandampully, Jay., Mox, Connie and Sparks, Beverley (2001). Service Quality Management in Hospitality, Tourism and Leisure.  Haworth Press. New Yo rk, US.  Kotler P (1999). Marketing Management: Analysis, Planning, Implementation, and Control (Millennium ed.) Englewood Cliffs, N J;  Prentice-Hall, 279-317.  Parasuraman, A. (1997). Reflections on gaining competitive advantage through customer value. Academy of Marketing Science, 25(2), 154-161.  Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1991), Refinement and reassessment of the SERVQUAL scale.  Journal of Retailing, Vol. 67, pp. 420-450.  Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1993), Research note: more on improving service quality measurement,  Journal of Retailing, Vol. 69, No. 1, pp. 140-147.  Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1994), Reassessment of expectations as a comparison standard in measuring service quality: implications for future research,  Journal of Marketing, Vol. 58, pp. 111-124.  Porter, M. E. (1998). Competitive advantage: Creating and sustaining superior performance.  Free Press. New York, US  Porter, M .E (2004). Competitive Advantage. Techniques for Analysing Industries and Competitors.  Free Press.  New York, US  Sahney, S., Banwet, D.K., and Karunes, S. (2004), A SERVQUAL and QFD approach to total quality education: A student perspective,  International Journal of Productivity and Performance Management, Vol.53, No.2, pp. 143-166.  Schiffman, L g and L L Kanuk (2000). Consumer Behaviour.  FT Prentice Hall, New Jersey, US.  Shahin, Dr. Arash (2005). SERVQUAL and Models of Service Quality Gaps: A Framework for Determining and Prioritizing Critical Factors in Delivering Quality Systems. Available:  Visit Britain (2008 a). UK Market Profile 2007. Available from: http://www.tourismtrade.org.uk/  Images/UK_DMarketing_tcm12-22850.pdf (Accessed 21 December 2008)  Visit Britain (2008 b). Britain Inbound: Overall Market Profile. Available from: http://www.tourismtrade.org.uk/Images/Inbound  FINAL_2008_%20BritInbound3F_tcm12-40935.pdf (Accessed 21 December 2008)  V isit London (2005). Hotel Accommodation; Quality Standards. Available from: http://www.qualityintourism.com/content/pdfs/Standards/  Hotel%20Standard%20INT.pdf (Accessed 21 December 2008)  Yavas, U., Yasin, M and Wafa, m (1995). Front and back-stage strategies in service delivery in the hospitality industry: a conceptual framework.  Market Intelligence Planning.  Vol. 13, Issue, 11, pp.22-26  Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketin,, Vol. 52, Issue. 3, pp.2-22  Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1990),  Delivering quality service; Balancing customer perceptions and expectations.  The Free Press, New York, NY.

ERADICATION OF CHILD LABOUR :: essays research papers

Registration No. F-509/Latur PEOPLE’S INSTITUTE OF RURAL DEVELOPMENT, (PIRD) AN APPEAL EDUCATIONAL AWARENESS PROGRAMME FOR ERADICATION OF CHILD LABOUR 1. Background of the Organisation : Inspired by the Nationwide call of Mahatma Gandhi ‘March towards Village,’ People’s Institute of Rural Development - PIRD was established in the year 1983. PIRD is working for landless labour, poor farmers, child labour & women groups related to rural development programmes. Campaign against child labour and education for child labour are also our major programmes. 2. Facts about Child Labour : We always compare children with flowers and butterflies because of their common virtues like innocence, ever present freshness and tension free lifestyle. We do not differentiate between children and butterflies as far as their playfulness is concerned. We also consider our children as future pillars of our Nation. But the reality is stark opposite and very pathetic which will disturb any good hearted human of our society. Presently, about 11 crores children of age group 9 to 14 , are working as child labours. This makes 10% of our total population. All these children have missed out pleasant moments of their childhood and ultimately they will remain away from the mainstream of social development. If we as a society ignore these facts and neglect this situation, it may prove to be harmful to all of us. 3. Role of PIRD : For the last 8 years, PIRD is taking various innovative steps for prevention and eradication of child labour. The organisation has arranged different programmes like non-formal education, Bridge course camp, Campaign for educational awareness, educational centre at village level and overall social awareness, etc. for child labours. Though this approach has not proved to be very successful, it has definitely made at least a partial impact on the overall campaign. After visualizing the gravity of the problem, it becomes absolutely necessary for everyone to participate for the cause of total eradication of child labour. We are aware that the success of the programme depends on every ones active participation. The main cause of the child labour is economical, though level of education and social backwardness are also important factors. If we try to solve these problems, the rate of child labour will reduce by 50 percent. With this confidence, for the last three years we are conducting th e programmes of educational awareness for eradication of child labour. 4. Causes of Child Labour : Problems faced by parents, social backwardness, illiteracy and dislike for schooling, etc.

Contingency Approach to Management

Contingency approach to management is a modern approach that has attempted to integrate findings of other perspectives. Contingency refers to the immediate (contingent or touching) circum ­stances.This approach was developed during 1960s and 1970s and based on the idea that it is impossible to select one way of managing all situations, and for this reason managers have to identify the conditions of a task, managerial job and persons as parts of a complete management situation and attempt to integrate them all into a solution which is most appropriate for a specific circumstance.The main contributors are Fred Fiedler (1967), Jay Lorsch, Paul Lawrence, Joan Woodward, etc (The Contingency Approach to Management, 2006). According to contingency approach, the manager has to try systematically to identify which technique or approach will, in a particular circumstance or context, best contribute to the attainment of the desired goals.The distinctive feature of this approach is that it see ks to apply to real life situations ideas taken from different schools of management thought. The problem is that there is no a universal approach to management, and for this reason different problems require different approaches. Also, the contingency approach stresses the need for managers to examine the relationship between the internal and external envi ­ronment of an organization.â€Å"Contingency analysis indicates, for example, that a set of complex tasks are necessary to bring about significant educational improvements, planners can sequence the tasks in ways that allow managers to focus on less complex problems before tackling more difficult ones† (Amey, 1986). Organizational requirements, culture and structure are constantly changing and needed continual efforts to maintain effective work ­ing relationships.The con ­tingency approach examines each situation to find out its unique attributes before management makes a decision.This approach can be described as t ask-oriented, because decisions are made in each individual situation. In spite of evident benefits and advantages, this approach is criticized because most of the decisions are intuitive and lack theoretical foun ­dation (Amey, 1986). ReferencesAmey, L.R. (1986). A Conceptual Approach to Management. Durham, NC: Praeger Publishers.The Contingency Approach to Management. (2006) Retrieved from http://www.referenceforbusiness.com/management/Comp-De/Contingency-Approach-to-Management.html

How to Write a Research Paper on Breast Cancer

How to Write a Research Paper on Breast Cancer Research Paper on Breast Cancer How to start a research paper on breast cancer Tips on how to start Example of an outline Example of a breast cancer research paper thesis Example of an introduction How to write body paragraphs for a research paper on breast cancer Tips on body writing Example of the 1st body paragraph Example of the 2nd body paragraph Example of the 3rd body paragraph How to finish a research paper on breast cancer Tips on conclusion writing Example of a conclusion Tips on research paper revision How to start a research paper on breast cancer The first is to think about the introductory part of the research paper on breast cancer that aims to catch the eyes of the reader. Researching is important to know more about the prevalence of breast cancer, the cause, the prevalence, and the impact on the population. The rationale is to gain more knowledge about breast cancer that is potentially hazardous to the longevity and the health and well-being of the person. Tips on how to start A research paper must have an introduction to introduce the topic that will try to familiarize the leaders about the topic that will be discussed. The researcher should collect important data to ensure that the research process is ready to consolidate and present it to the audience. There should be an outline for each research study on a certain topic such as breast cancer as one of the most dangerous diseases in the world today. Identify what method of analysis will be applied to the research paper if it is either qualitative or quantitative. A research paper must have at least a thesis statement that provides a formal way to introduce the topic to the readers. Example of an outline I. Introduction A. Background about breast cancer B. Problem statement about breast cancer C. History of breast cancer D. Thesis II. Body Section A. Factors affecting breast cancer B. Why breast cancer is a concerning disease III. Body Section A. Complications of breast cancer B. Pathophysiology of breasts with cancer IV. Body Section A. Diagnostic testing B. Breast cancer treatment C. Prevention against breast cancer V. Conclusion A. Relating the background of the story B. Restating the thesis. Example of a breast cancer research paper thesis Women who fail to conduct breast self-assessment indicate lack of awareness about the risk of developing breast cancer. Others do not undergo a regular check-up to determine if they are either at risk or not for developing breast cancer. Females only notice that they are now suffering if they are already feeling the signs and symptoms until it is already too late to undergo for treatment. Example of introduction Breast cancer is defined as the process of suffering from both benign and malignant tumors on either or both of the breasts of the patient. This is caused by either a modifiable or nonmodifiable risk factor which concerns with the severity and the prevalence on the presence of cancer cells on the affected parts of the body. Breast cancer is a life-threatening disease, especially if the stage of the disease is already on its terminal stage without being screened (Siu, 2016). The cancer cells can spread to other parts of the body, causing another form of infection to the affected tissue or organ of the body. This paper will be discussing the prevalence rate, mortality, and morbidity of breast cancer, which affects millions of patients around the world. How to write body paragraphs for a research paper on breast cancer Every researcher should know that the body paragraph of every research paper is important because it seeks to expound the main discussion of the subject. The body is where the main topic is being discussed. Researchers will be able to define, relate examples, and its impacts on the target individuals regarding the issues that are relevant to the research topic. Tips on body writing The body should be segmented into different parts that separately discuss several key issues relevant to the main subject of the study. Each segment should have a literature study to further explain the significance of the main subject matter to different kinds of topics being discussed from the paper. The body needs credible sources as the researcher explains the relevance of the subject matter through specific details that are connected with the research topic. Each discussion from every segment of the research should be supported with examples to narrate the whole scenario of the topic being discussed. Each discussion should be always concise and not be beating around the bush. Example of the 1st body paragraph The modifiable cause of breast cancer is related to the lifestyle of the patient, which affects their health. This includes their sedentary lifestyle, which plays an important role in limiting their proactive lifestyle, impacting their health and longevity. The non-modifiable factor is attributed to their gender as a female because most sufferers of breast cancers are all females. Heredity and age is also an inevitable scenario, impacting the risk of developing similar health care situation to the next generation kin of the patients (Biswas, Oh, Faulkner, Bajaj, Silver, Mitchell Alter, 2015). Example of the 2nd body paragraph Breast cancer is a life-threatening disease of the human body. Visible signs and symptoms include unusual enlargement of the breast, lump on the breast, tenderness of the breast, and unusual discharges from the breast. If left untreated, palliative care is the only applicable treatment applied to the patient (Moyer, 2013). Example of the 3rd body paragraph Surgical removal of the cancerous cyst is recommended for patients suffering from the disease. This includes double mastectomy so that the patient’s affected organs and tissues will no longer infect other parts of the body. Radiation or chemotherapy is the most common treatment applied to the patient along with the medication regimen as well as screening procedures (Gotzsche Jorgensen, 2013). How to finish a research paper on breast cancer It is best to finish the research paper with wrapping up what has been said and giving recommendations. This is to end the conversation between a reader and the presented research. Tips on conclusion writing Provide a detailed outline of the research regarding the pertinent data being discussed. Always use a concise way of concluding each paragraph. State your final thoughts about the main subject of the topic such as the impact of breast cancer on the society. Reveal insight corresponding to the issue is associated with the relevance of breast cancer prevalence to the society. Recommendations should be applied for the concluding paragraph, stating what can be done to prevent breast cancer development to the society. Example of a conclusion It has been concluded that breast cancer is prevalent if the patient was not aware of the proper handling of diet management and having an uncontrollable sedentary lifestyle. Even if you are at risk, breast cancer is still a disease that could affect your health and longevity. We should realize that breast cancer is a life-threatening disease and could happen to anyone who was practicing a poor healthy lifestyle. Preventive measures such as engaging in a productive dissemination and awareness program are important to increase the number of individuals who are willing to cooperate with health care professionals. Tips on research paper revision It is important to proofread before finalizing the paper this is to check all grammatical inconsistencies or grammars. Check if the sources exist online so that it is easier for the audience to have an access to the facts. Refer to your research adviser to know other issues that are needed to be changed or revised. Never consider your paper as the final output prior to your defense. Proofread multiple times as possible before submitting to the adviser or prior to defense. References Biswas A, Oh PI, Faulkner GE, Bajaj RR, Silver MA, Mitchell MS Alter DA (2015). Sedentary Time and Its Association With Risk for Disease Incidence, Mortality, and Hospitalization in Adults: A Systematic Review and Meta-analysis.  Annals of Internal Medicine.  162  (2): 123–32.   Gà ¸tzsche PC, Jà ¸rgensen KJ (2013). Screening for breast cancer with mammography..  The Cochrane database of systematic reviews.  6: CD001877.   Moyer VA (2013). Medications for Risk Reduction of Primary Breast Cancer in Women: U.S. Preventive Services Task Force Recommendation Statement..  Annals of Internal Medicine.  159: 698–708.   Siu, Albert L. (12 January 2016). Screening for Breast Cancer: U.S. Preventive Services Task Force Recommendation Statement.  Annals of Internal Medicine.  164: 279–96.

Andrew Jackson Essays - Second Party System, Taney Court

Andrew Jackson Essays - Second Party System, Taney Court Andrew Jackson Guardians of Freedom? The first and truest ideals of democracy were embodied in the political ideas of Andrew Jackson and the Jacksonian democrats. Calling themselves the guardians of the United States Constitution, the Jacksonian politicians engendered wide spread liberty under a government which represented all men, rather than only the upper class. While some policies under the democrats had evident flaws, they were, for the most part, eager social reformers who strived to put the power of government into the hands of the common citizens. The convictions and ideals of the Jacksonian Democrats can be best illustrated through a passage written by George Henry Evans. Evans was an editor with strong democratic principles who created The Working Mens Declaration of Independence (Doc. A). Within the declaration, Evans stresses the importance of establishing democracy. He uses words and phrases from Jeffersons Declaration of Independence to clarify his points and stress his convictions. Stating the absolute necessity of the organization of the party, Evans explains that it will be possible to prevent the upper class from subverting the indefeasible and fundamental privilege of liberty. And finally, Evans states that it is the common citizens right to use every constitutional means necessary to reform the abuses and provide new guards for future security. In doing so, he documented the characteristic attitude of the majority of the country in the 1820s and 1830s. Evans was only one of the many Jacksonian democrats to contribute to the success of the party and to the reforms that they made. Chief Justice Roger B. Taneys opinion in the Supreme Court Case of Charles River Bridge v. Warren Bridge was a capitalist decision which was a typical response for a Jacksonian democrat (Doc. H). This decision stated that while the Charter of 1785 allowed the Charles River Bridge to be constructed, it did not prohibit any other bridges from being constructed. Therefore, Taney decided that the capitalistic competition would be healthy for the economy of the regions along the Charles River. In doing this, Taney was eliminating the monopolies of the elite and creating equal economic opportunities for all citizens. As a result, Taney contributed to one of the major achievements of the Jacksonian Democrats - to create economic equality. The President of the United States of America and leader of the Democratic party, Andrew Jackson, was perhaps the most outspoken democrat of the time. He used his position as leader of the country to give more power to the common man. Even before his election as president, he succeeded in having the property qualification eliminated, therefore, increasing the voting population tremendously. Jackson became the first president truly elected by the common man, rather than only high society. For the first time in the history of the nation, the middle class received the opportunity to participate in the government that ruled them. Jackson did not stop with the reformation of the election process. Instead, he attacked the Bank of the United States and vetoed the re-charter for the institution. President Jackson explained that the banks stock was held by only foreigners and a few hundred rich American citizens. As a result, the bank maintained an exclusive privilege of banking... - a monopoly (Doc. B). The Democrats believed the bank to be a tool of rich oppression and a dangerous institution because the men in power were of the highest class and utterly irresponsible to the people. So, President Jackson vetoed the re-charter and it was closed. The money was dispersed into several state banks and the monopoly was disintegrated. Indeed, the Democrats succeeded in creating a new government for the rule of a society of middle class citizens. And, the middle class began to prosper under the struggle for economic equality. Visiting the United States in 1834, Harriet Martineau reported the prosperity of the country (Doc. D). She discovered the absence of poverty, gross ignorance, and insolence of manner as well as towns with newspapers and libraries. She also reported on political debated with common citizens as judges. It is quite clear that the expansion of suffrage, support for individual rights, and advances of democratic society were responsible for the prosperity of the time. However, it would be both irrational and naive to assume that the ideals of Jacksonian democrats were without flaw. And it would be preposterous to conceive a period in American history without its low points. This holds true for the period of 1820 - 1830 as well. A number of middle class citizens misinterpreted democratic reforms as an opportunity to disregard

Literature and Modern Media 2 Essay Example | Topics and Well Written Essays - 1000 words

Literature and Modern Media 2 - Essay Example It is a mid-size entry-level luxury car and - so far – it has become Lincoln’s bestselling model since its introduction. The ad sought to articulate these features and the benefits in a short and engaging communication content. The difficulty in communicating all the features and benefits of the Lincoln MKZ was addressed by using metaphors depicted in compelling imagery. There are many sources that support the efficacy of using metaphors to produce compelling and persuasive advertisement. Among the most excellent of these is MacQuarrie and Phillips’ (2008) work, which documented numerous studies that demonstrate how metaphors induce a certain mental imagery that influences the behavior of people or, in the case of television advertisements, the viewers. They cited the case of a simulation where subjects were presented a poem with many metaphors and that based on the recorded participants’ interpretations, combined with sufficient exposure to visual images, were revealed to conjure mental imageries that support the construction and effectiveness of persuasive messages (39). The dynamics of the studies that revolve around this theme falls within the wider argument of the use of pathos in advertising and marketing. MacQuarrie and Phillips drew an analogy from the ancient Greeks, who coined the concept in their perfection of the art of rhetoric. They cited that pathos, which is the technique of appealing to emotions, is crucial in cultivating, diverting, enhancing or creating – whatever the need was – in some type of manipulation in order to achieve a desired emotional response (39). The idea – when applied in the context of marketing – is to increase the audience’s attitude towards the ad (39). Hoang (2005), describing a particularly adept marketer, had these words that expresses the impact of this particular method excellently: There was a feeling. As the feeling faded away into a labored, recalled me mory, it left another feeling, the feeling of desire. That was effective advertising (44). So, if one considers the metaphors used in the Lincoln MKZ ad, one could not help but recognize the pathos and the desire to influence by eliciting emotional response with the help of words and visual images. For instance, the video opens with the 2013 Lincoln MKZ’s comparison with the titular phoenix. Here, the introduction of the redesign and the new generation of Lincoln MKZ were achieved. There was the image of the old Lincoln model, which with the clever use of fire and graphical transformation, depicted the concept the phoenix in the process of being born, only that the bird did not really materialize. Rather, the 2013 MKZ emerged in its stead. To explain the utility of the metaphor, it is crucial to view it this way: emotion is difficult to verbalize. Therefore, in order to communicate to the emotion of others, metaphors must be used in order to be effective. â€Å"When emotions ,† wrote Malamed (2009), â€Å"seem ambiguous and ethereal, metaphors help make them explicit and tangible† (220). Stylistic and technical features were embedded in the comparison with the â€Å"hawk with night vision goggles†. The fun and car solidity were conveyed in the use of the beat of the drum set in a montage with the steady rhythm of machines, carving the hull of the

Backchannel Responses in Japanese-English Encounters Essay - 1

Backchannel Responses in Japanese-English Encounters - Essay Example Given that the speaker and the listener belong to different backgrounds, the paper explores the evolving differences that present themselves, in responses across different language, gender, and cultural contexts. Â  Since communication takes root in feelings and ideas and manifests itself in behavior, the paper reviews existing research literature and examines if backchannel responses, in the intercultural context of English and Japanese encounters, have played any role explicitly or implicitly in improving communication between the two groups. Analyzing cross-cultural interactions, its value addition to intercultural communication is also studied. Â  The paper then critically scrutinizes convergence and divergence codes among the two groups and tests it in the background of the communication accommodation theory. Investigating into the speaking skills of the listener, the paper construes, that the non-native listener in a conversation with a native speaker, needs to use verbal and non-verbal backchannel responses, informatively and contextually to avoid misunderstanding brought-about by local and foreign interculturality. Â  Charles C. Fries, a renowned American lexicographer, and grammarian was one of the first known researchers to reveal backchannel responses in a published work. Later on, the study of backchannel responses was taken up by researchers from a variety of disciplines - communication studies, sociology, linguistics, and psychology. Â  Since each discipline approached the subject differently, they provided diverse terminologies for the concept of backchannel responses.